EGO MEETS EARTH

we stand for everything in between

EGO MEETS EARTH

we stand for everything in between

Aligning the ego & the Earth, through experience.

A great hair day to us, leaves you feeling confident, empowered, bold, stunning, supported, and refreshed… but let’s take it even further. How does your hair care experience connect to what matters most to you? We'll go first.
WE SUPPORT:
NO PLASTIC

plastic-free & cleaning-up other companies' trash, in partnership with rePurpose Global

LIFTING WOMEN

fiercely committed to supporting women

ZERO CRUELTY

vegan, cruelty-free & Leaping Bunny certified

1

2

3

OTHER COMPANIES' TRASH, THIS IS YOUR NOT!CE.

(bottles diverted)

OTHER COMPANIES' TRASH, THIS IS YOUR NOT!CE.

(bottles diverted)
NO PLASTIC
COMMITMENT
TAKING ACTION
01 NO PLASTIC
Every good story needs a villain, ours... is plastic. It has a place, but the ease and convenience of our"throw-away" mentality has led to the destruction of our planet.
NO PLASTIC
COMMITMENT
Our partnership with rePurpose Global, enables us to collect 10 ocean-bound plastic bottles for each product sold.
NO PLASTIC
TAKING ACTION
Our products, their ingredients, packaging, shipping materials, and lifecycle, are scrutinized to be minimal and responsibly disposed of. How do we do that?
  • Carbon-free shipping
  • Solar-powered manufacturing facility (85% power)
  • Sustainable packaging (recyclable & compostable)
  • Collecting other companies' waste (w/ rePurpose Global)
  • Waste disposal through TerraCycle
NO PLASTIC
COMMITMENT
TAKING ACTION
LIFTING WOMEN
COMMITMENT
TAKING ACTION
02 LIFTING WOMEN
We are fiercely committed to supporting women in building their best possible future through; health, career, and education.
LIFTING WOMEN
COMMITMENT
We are 100% women-owned, founded, managed, and are an all female team. Through our partnership with rePurpose Global, we are supporting the Project Hara Kal to provide women with a living wage through plastic collection.
LIFTING WOMEN
TAKING ACTION
We proudly support the following charities and initiatives in our communities.
LIFTING WOMEN
COMMITMENT
TAKING ACTION

harm to none

harm to none

ZERO CRUELTY
COMMITMENT
TAKING ACTION
03 ZERO CRUELTY
We honor all living things, and achieve results without causing harm.
ZERO CRUELTY
COMMITMENT
We are proudly Leaping Bunny Certified, and have joined over 2300 companies in commitment to ending animal testing.
ZERO CRUELTY
TAKING ACTION
Our products are vegan and cruelty-free, and we provide donation support to animal sanctuaries and rescues, in our communities.
ZERO CRUELTY
COMMITMENT
TAKING ACTION
So how does this all connect, for YOU?

1. RESULTS: user experience is king

Products that just don’t stack up, inevitably end up in the trash. That stops here. From the first creamy lather, to the bouncy, sleek blowout and style, plastic waste is never part of the equation. Leaving even the most discerning of egos, satisfied.

2. IMPACT: zero compromises here

We have taken care of every detail. From minimal recyclable (or compostable) packaging, carbon neutral and plastic-free shipping, giving back and supporting others, and most importantly… cleaning up other companies’ trash (each product sold collects 10 ocean-bound bottles, to be exact!).

THE AVERAGE PERSON USES 10 SHAMPOO BOTTLES PER YEAR. Present company excluded.

THE AVERAGE PERSON USES 10 SHAMPOO BOTTLES PER YEAR. Present company excluded.